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Why You Should Be Using a Website for Marketing Your Small Business

website for marketingAdvertising your business website for marketing on the Internet, can seem like a shot in the dark if you are not already familiar with SEO and Internet Marketing.  Few will argue the fact, the Internet is a probably the most valuable asset available to small businesses today.  Banner ads, orchestrating email marketing campaigns and tactfully mentioning your business on forums and message boards are just a few of the more popular options for Internet Marketing.  Another Internet marketing strategy involves creating and advertising your website to promote your business.  You can use your website for marketing in numerous ways.  Providing more information about your business, products or services and letting potential customers know how to reach you are just a few of the ways you can use your website advantageously.  This blog post will highlight the advantages of using your website to market your business.  I will also outline some of the ways having a small business website for marketing can be useful.

The Website for Marketing Advantage

One great advantage to using a website for marketing your business on the Internet is that you can place descriptions and photos of the products or services your business offers.  This is important because most potential customers use the Internet when researching products and services before purchase.  Having an online presence via a website gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not have a website or advertise online.  Specifically having a WordPress Mobile Ready Website is the way to go!

Another advantage of using your website for marketing is you can use the website to not only market but to also sell your products directly using e-Commerce.  Again this gives you the edge over the direct competition.  Consumers who use the Internet to research products and services are often very anxious to make their purchase.  They typically are more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over retailers who only allow purchases in a store or via phone.  Again having the right website interface for smart phones and tablets is key.

Using a Website for Marketing Has a Long Reach

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience.  The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors all over the world instead of being limited to a general location.  Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.  Not to mention, those advertising mediums are much more expensive than Internet Marketing.

Another advantage of using a website to market your business is the Internet is available 24 hours a day around the world, 7 days a week!  This essentially offers you an online storefront which is open 24 hours a day!  While your competitors may be limited to their regular business hours, your website enables you to reach your customers at any hour of the day.  This is especially important for reaching potential customers in other time zones and in your own area.  Sometimes business is lost simply because the potential consumer is too busy to shop for products or services like the ones you offer during regular business hours.  Many potential customers work long hours and appreciate the ability to research and shop online after hours.

Using a Website for Marketing Goes Beyond Sales

Another big advantage to using a website for marketing your business is you that you can actually generate a profit from your website in ways that go beyond sales.  You can use your website to generate income by selling advertising space to other business owners who are interested or are already marketing online to your niche.  However, care should always be taken when advertising other companies on your website.  First and probably most obvious is that you should not sell advertising space to your direct competitors.  An ideal advertiser is one who offers products and services which do not directly compete with your small business’ focus but would be of interesting to your potential customers.  You also don’t want too many advertisements on your business website.  Why is this important? – It is important because too many advertisements may detract from your business and cause you to lose customers.

In conclusion, using you website for marketing is a must for small businesses looking to capitalize on the power and potential packed into Internet Marketing.

About Dana

I am the Owner of SEO Graphic Design. I specialize in building Mobile Ready WordPress Websites, Graphic Design and Internet Marketing.

Comments

  1. Great advice! I couldn’t agree more. I think a lot of business owners do understand the importance of websites, but are still light years behind in understanding the importance of mobile websites and mobile apps. Alas, another decade of convincing them begins :)

    • Dana Jefferson says:

      Hi Diane,

      Thank you for your comment. You are absolutely right! Most business owners don’t know about Mobile Websites and Apps. I think the advantage we have is that, we can be the first ones to educate them and showcase the advantages of this new technology.

      Again thank you for stopping by. Please come back often, I’m definitely always looking for ways to network with other small business owners in our field.

      Dana