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Why You Should Be Using a Website for Marketing Your Small Business

website for marketingAdvertising your business website for marketing on the Internet, can seem like a shot in the dark if you are not already familiar with SEO and Internet Marketing.  Few will argue the fact, the Internet is a probably the most valuable asset available to small businesses today.  Banner ads, orchestrating email marketing campaigns and tactfully mentioning your business on forums and message boards are just a few of the more popular options for Internet Marketing.  Another Internet marketing strategy involves creating and advertising your website to promote your business.  You can use your website for marketing in numerous ways.  Providing more information about your business, products or services and letting potential customers know how to reach you are just a few of the ways you can use your website advantageously.  This blog post will highlight the advantages of using your website to market your business.  I will also outline some of the ways having a small business website for marketing can be useful.

The Website for Marketing Advantage

One great advantage to using a website for marketing your business on the Internet is that you can place descriptions and photos of the products or services your business offers.  This is important because most potential customers use the Internet when researching products and services before purchase.  Having an online presence via a website gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not have a website or advertise online.  Specifically having a WordPress Mobile Ready Website is the way to go!

Another advantage of using your website for marketing is you can use the website to not only market but to also sell your products directly using e-Commerce.  Again this gives you the edge over the direct competition.  Consumers who use the Internet to research products and services are often very anxious to make their purchase.  They typically are more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over retailers who only allow purchases in a store or via phone.  Again having the right website interface for smart phones and tablets is key.

Using a Website for Marketing Has a Long Reach

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience.  The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors all over the world instead of being limited to a general location.  Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.  Not to mention, those advertising mediums are much more expensive than Internet Marketing.

Another advantage of using a website to market your business is the Internet is available 24 hours a day around the world, 7 days a week!  This essentially offers you an online storefront which is open 24 hours a day!  While your competitors may be limited to their regular business hours, your website enables you to reach your customers at any hour of the day.  This is especially important for reaching potential customers in other time zones and in your own area.  Sometimes business is lost simply because the potential consumer is too busy to shop for products or services like the ones you offer during regular business hours.  Many potential customers work long hours and appreciate the ability to research and shop online after hours.

Using a Website for Marketing Goes Beyond Sales

Another big advantage to using a website for marketing your business is you that you can actually generate a profit from your website in ways that go beyond sales.  You can use your website to generate income by selling advertising space to other business owners who are interested or are already marketing online to your niche.  However, care should always be taken when advertising other companies on your website.  First and probably most obvious is that you should not sell advertising space to your direct competitors.  An ideal advertiser is one who offers products and services which do not directly compete with your small business’ focus but would be of interesting to your potential customers.  You also don’t want too many advertisements on your business website.  Why is this important? – It is important because too many advertisements may detract from your business and cause you to lose customers.

In conclusion, using you website for marketing is a must for small businesses looking to capitalize on the power and potential packed into Internet Marketing.

Small Business Owner Stress – Identify and Eliminate the Source

Small Business Owner StressSmall Business Owner Stress a Serious Issue

As a Small Business Owner it is not good enough to merely address the symptoms of stressful situations. Of course, learning stress management techniques can really help relieve stress temporarily, but if you want to permanently live with less stress, be more productive and happier, you’ll need to identify and eliminate stress at the source!

What’s Causing Stress in Your Life?

The actual factors that are causing stress in your life may or may not be consciously recognized yet, even to yourself. It is possible that you may be aware of the biggest stressors in your life, but often times many other smaller stressors can add up.  Causing what might seem to be minor stressors, to become big things.  Stress by nature leads to indecision which make it absolutely possible that large stressors become factors without conscious awareness. To eliminate these stressors, it’s crucial that you take honest inventory of what’s really causing you stress.  Psychologists have invented a technique called the “hourly checks” to help identify specific stress inducers.

How It Works

  • Purchase a watch or phone that can be set to ring an alarm every hour of the day. Carry a small notepad and pen with you at all times. A smart phone is great for this!
  • Every time the alarm rings, open the notepad and write down a number from 1 to 10, ranking how stressed you are.
  • Anytime the number goes up, write down just one or two sentences as to why you think the number went up. If the number goes down, write one or two sentences on why you think the number went down.
  • Keep this up for a whole week. Then take a look back at your journal.

Small Business Owner Stress Points

You might be surprised to find the difference between what you thought was stressing you and what is or was actually stressing you.

For example, you might have thought that all your stress was work related, but in reality a disagreement with your spouse may have actually occupied most of your attention. Without writing down what you were really thinking when stress went up, it would be very hard (especially if you suffer from daily stress) to identify the source of the problem.

Tally up all the different causes of stress in your life and identify the most stressful ones.

Eliminate Small Business Owner Stress at the Source

Once you know what’s causing you stress, how do you eliminate the stress from your life?

The first step is to take accountability. Any time you’re pointing fingers outside of yourself, you are effectively removing all your power to do anything about the situation. Even if you think your stress is “someone-elses-fault,” look at what you can do to change the situation.  Own your personal power!

The next step is to come up with a game plan. Write the plan down, even if you don’t show it to anybody.  The act of writing will make this exercise worthwhile. You don’t have to take action on the plan right away. For example, if your small business’s system feels like you are constantly being tossed projects at the last minute spend some quite time to reflect and remedy your system.  Small business owner’s are the brains behind the operation.  Make sure your game plan is good for your business as well as your mental health!  A lot of stress can be relieved by creating a concrete plan – action on that plan can come when it makes the most sense.

The last step is to eliminate the source of the stress. This often involves having difficult and honest conversations with yourself, your staff (if you have one) and your family. While you might never get to a place where there’s absolutely no stress in your life, a lot of stressors can be eliminated from your life by following this process.  And you will free your mind for greater things when Small Business Owner stress becomes a thing of the past!