Struggling to get Internet Business? Get Mobile today!

Superbowl Ads and Small Business

If you are like me, you probably spent this past Sunday with friends and family watching the Superbowl.  The Superbowl is one of the biggest TV events in America largely because of the half time shows and the funny and often racy ads that are run.  Super Bowl XLVII per ad prices averaged between $3.7 million and $3.8 million!  Wow!  Just think…some companies can have advertising budgets large enough to spend almost $4 million dollars on just one 60 second advertisement.  Companies such as Coke, Pepsi, KFC, etc. create the kind of yearly revenue that makes it worth the exposure costs for such ads.  The same can not be said for small businesses.

Small Business Owners Are Different

We small business Small Business Ad versus Superbowl Adowners have to be budget savvy and smart with every dollar we spend.  We need to make sure that when we spend money on marketing and advertisements, we will reap returns on our investments.   How many times have you bought an ad in some small paper or magazine and never really got the phone calls or returns on your money?  And if you are into spending money on cable TV ads, how much did that actually cost you versus what you made?

This is where using SEO Graphic Design services can have a huge return on investment for small businesses inclined to capture their market.  The Internet and the popularity of it, pretty much evened the playing field between small businesses and big businesses within the last 15 years.  Using Internet Marketing and Web Design techniques, small businesses can now get in front of their big business competitors like never before!  Sure there is Pay-Per-Click (PPC) options available but even beyond that, the Internet presents small businesses a way of carving out there own little online niche – getting their proverbial “piece-of-the-pie.”  And when I say “little,” 8,000 – 10,000 visitors per day is considered little from an SEO perspective but also very lucrative!

Is Your Small Business Internet Savvy?

As the video above shows, small businesses are the backbone of the American economy.  Small businesses differentiate themselves by being able to make strategical changes quickly thereby, catering to the customer experience better than most large corporations.  This is why SEO Graphic Design pushes being “Mobile Device Ready” in our design process so much!  Being Mobile Device Ready puts a small business in the status of being current and ready for today’s Internet savvy customer!  As a small business owner, you know perception is everything.  The customer that wants to make decisions quickly and research companies online before making a purchase, are using there mobile phones and tablets to do so.  Something as inexpensive as a proper WordPress Mobile Ready Website, should be a no-brainier for serious business owners.

So compare the the cost when you think about advertising mediums.  A multi-million dollar, Superbowl Ad marketed to the masses for one brief moment, versus to a great mobile ready website that actively captures local customers daily.  These days, simply having a website is not enough.  A great website gets you more business and brands your business as one of the best.  If you are interested in our FREE 15 Strategy Consultation, please do not hesitate to contact us.  During the consultation, you’ll learn more about the strategy of getting business online.

We Are Small Business Friendly

Some companies just build websites.  Some companies just make promises of grandeur like the “#1 Google Ranking Guarantee”.  We at SEO Graphic Design believe the proper approach comes through educating our clients first and then executing a sound online plan.  I always tell my clients, SEO is not a one time thing.  It is a consistent process that needs to be part of your daily routine.  If your small business doesn’t have the staff or doesn’t have the time, hire us and we’ll manage you toward success!

 

Why You Should Be Using a Website for Marketing Your Small Business

website for marketingAdvertising your business website for marketing on the Internet, can seem like a shot in the dark if you are not already familiar with SEO and Internet Marketing.  Few will argue the fact, the Internet is a probably the most valuable asset available to small businesses today.  Banner ads, orchestrating email marketing campaigns and tactfully mentioning your business on forums and message boards are just a few of the more popular options for Internet Marketing.  Another Internet marketing strategy involves creating and advertising your website to promote your business.  You can use your website for marketing in numerous ways.  Providing more information about your business, products or services and letting potential customers know how to reach you are just a few of the ways you can use your website advantageously.  This blog post will highlight the advantages of using your website to market your business.  I will also outline some of the ways having a small business website for marketing can be useful.

The Website for Marketing Advantage

One great advantage to using a website for marketing your business on the Internet is that you can place descriptions and photos of the products or services your business offers.  This is important because most potential customers use the Internet when researching products and services before purchase.  Having an online presence via a website gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not have a website or advertise online.  Specifically having a WordPress Mobile Ready Website is the way to go!

Another advantage of using your website for marketing is you can use the website to not only market but to also sell your products directly using e-Commerce.  Again this gives you the edge over the direct competition.  Consumers who use the Internet to research products and services are often very anxious to make their purchase.  They typically are more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over retailers who only allow purchases in a store or via phone.  Again having the right website interface for smart phones and tablets is key.

Using a Website for Marketing Has a Long Reach

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience.  The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors all over the world instead of being limited to a general location.  Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.  Not to mention, those advertising mediums are much more expensive than Internet Marketing.

Another advantage of using a website to market your business is the Internet is available 24 hours a day around the world, 7 days a week!  This essentially offers you an online storefront which is open 24 hours a day!  While your competitors may be limited to their regular business hours, your website enables you to reach your customers at any hour of the day.  This is especially important for reaching potential customers in other time zones and in your own area.  Sometimes business is lost simply because the potential consumer is too busy to shop for products or services like the ones you offer during regular business hours.  Many potential customers work long hours and appreciate the ability to research and shop online after hours.

Using a Website for Marketing Goes Beyond Sales

Another big advantage to using a website for marketing your business is you that you can actually generate a profit from your website in ways that go beyond sales.  You can use your website to generate income by selling advertising space to other business owners who are interested or are already marketing online to your niche.  However, care should always be taken when advertising other companies on your website.  First and probably most obvious is that you should not sell advertising space to your direct competitors.  An ideal advertiser is one who offers products and services which do not directly compete with your small business’ focus but would be of interesting to your potential customers.  You also don’t want too many advertisements on your business website.  Why is this important? – It is important because too many advertisements may detract from your business and cause you to lose customers.

In conclusion, using you website for marketing is a must for small businesses looking to capitalize on the power and potential packed into Internet Marketing.