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Superbowl Ads and Small Business

If you are like me, you probably spent this past Sunday with friends and family watching the Superbowl.  The Superbowl is one of the biggest TV events in America largely because of the half time shows and the funny and often racy ads that are run.  Super Bowl XLVII per ad prices averaged between $3.7 million and $3.8 million!  Wow!  Just think…some companies can have advertising budgets large enough to spend almost $4 million dollars on just one 60 second advertisement.  Companies such as Coke, Pepsi, KFC, etc. create the kind of yearly revenue that makes it worth the exposure costs for such ads.  The same can not be said for small businesses.

Small Business Owners Are Different

We small business Small Business Ad versus Superbowl Adowners have to be budget savvy and smart with every dollar we spend.  We need to make sure that when we spend money on marketing and advertisements, we will reap returns on our investments.   How many times have you bought an ad in some small paper or magazine and never really got the phone calls or returns on your money?  And if you are into spending money on cable TV ads, how much did that actually cost you versus what you made?

This is where using SEO Graphic Design services can have a huge return on investment for small businesses inclined to capture their market.  The Internet and the popularity of it, pretty much evened the playing field between small businesses and big businesses within the last 15 years.  Using Internet Marketing and Web Design techniques, small businesses can now get in front of their big business competitors like never before!  Sure there is Pay-Per-Click (PPC) options available but even beyond that, the Internet presents small businesses a way of carving out there own little online niche – getting their proverbial “piece-of-the-pie.”  And when I say “little,” 8,000 – 10,000 visitors per day is considered little from an SEO perspective but also very lucrative!

Is Your Small Business Internet Savvy?

As the video above shows, small businesses are the backbone of the American economy.  Small businesses differentiate themselves by being able to make strategical changes quickly thereby, catering to the customer experience better than most large corporations.  This is why SEO Graphic Design pushes being “Mobile Device Ready” in our design process so much!  Being Mobile Device Ready puts a small business in the status of being current and ready for today’s Internet savvy customer!  As a small business owner, you know perception is everything.  The customer that wants to make decisions quickly and research companies online before making a purchase, are using there mobile phones and tablets to do so.  Something as inexpensive as a proper WordPress Mobile Ready Website, should be a no-brainier for serious business owners.

So compare the the cost when you think about advertising mediums.  A multi-million dollar, Superbowl Ad marketed to the masses for one brief moment, versus to a great mobile ready website that actively captures local customers daily.  These days, simply having a website is not enough.  A great website gets you more business and brands your business as one of the best.  If you are interested in our FREE 15 Strategy Consultation, please do not hesitate to contact us.  During the consultation, you’ll learn more about the strategy of getting business online.

We Are Small Business Friendly

Some companies just build websites.  Some companies just make promises of grandeur like the “#1 Google Ranking Guarantee”.  We at SEO Graphic Design believe the proper approach comes through educating our clients first and then executing a sound online plan.  I always tell my clients, SEO is not a one time thing.  It is a consistent process that needs to be part of your daily routine.  If your small business doesn’t have the staff or doesn’t have the time, hire us and we’ll manage you toward success!

 

About Dana

I am the Owner of SEO Graphic Design. I specialize in building Mobile Ready WordPress Websites, Graphic Design and Internet Marketing.

Comments

  1. Great post! I fall into a very unique category for a small business – life coaching, which is pretty much a one person gig. How can your services help me to market myself online as an individual/life coach, being that coaching has been historically a word of mouth business? An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. What marketing strategies can does your company provide to make someone like myself visible online?

    • Hi KSmile,

      Thank you for your comment. There are many ways we can help you promote yourself and your business online. For one, every small business owner should own a Mobile Ready WordPress website. WordPress is the #1 blogging/website platform currently available online. WordPress is very easy to use and it allows you to update your website and content even using your smart phone or tablet. The advantage there is that, you can post updates to your website very quickly. The other plus about WordPress is that you can have a blog integrated into your site thereby giving you a place to interact directly with all of your social media followers and use some basic SEO to attract your niche audience.

      As far as marketing is concerned, there are many things I can do to help your online visibility! Our Social Media marketing consultants specialize in all aspects of Content Management. That includes: Content Writing, Tracking the hottest Keywords, and providing consistent Social Media interaction on your behalf. Most people know Social Media is a very popular platform used by literally 100’s of millions of people worldwide. We handle the parts that most business owners simply do not have the time to do everyday.

      And then there are other creative forms of marketing that we can help with as well. Such as video marketing and Pay-Per-Click. Our company is really designed to cover a business from A to Z online, so we keep up with all aspects of what to do and what not to do online. Feel free to contact us if need more information or have further questions. Always happy to help!