Get Your Business Found in Search
There are over 3.2 billion people going online everyday.
Out of those people there are 100’s of millions looking for products and services to buy.
While your target market / audience may not be that large, promoting your business online is a smart decision.
People no longer read the yellow pages, local newspapers or wait for mailers to make buying decisions. Now they simply go online when they want to find local businesses to buy from.
Just about everyone has a smartphone so going on the Internet only takes a few seconds.
Do people find your business when they search for the types of products and services you sell?
If not, you need to learn about Local Search Marketing.
What is Local Search Marketing?
Local Search Marketing is a segment of Search Engine Optimization (SEO) that focuses on ranking pages on your website for “keyword terms” people local to you are using, when they search online.
An example of a Local Keyword Term would be: Plastic Surgeon Houston TX.
Here the person searching is looking for a Plastic Surgeon local to them in Houston, Texas.
When people search online using keywords, they are really typing in a query into a search engine.
The most popular search engines are Google, Bing and Yahoo.
Even social media platforms like Facebook, Twitter, Yelp and Pinterest are search engines.
Local Search Marketing uses SEO, Research, Analytics and Content Marketing to rank your business website high in the search engine results.
The goal is to help your business capture new customers online before instead of your competitors who are also marketing online.
What is Content Marketing?
Content Marketing is when you strategically create content on your website, social media and other people’s websites with the sole purpose of steering new potential customers to your business.
Content Marketing includes written content, videos, testimonials and even podcasts to market your business.
Local Search Marketing uses Content Marketing to strategically take a person from merely searching online to converting them into a paying customer.
Think of Content Marketing as a Sales Funnel designed to do all of the hard selling for you seamlessly using the Internet, SEO content and your website.
What You Should Know About Google
Google is responsible for 67% of all searches done online everyday.
Google is the most advanced search engine algorithm in world and their goal is to dominate Internet.
Google spends billions annually to make your search results (their algorithm) better and better, and they are doing so using Artificial Intelligence (AI).
When a person goes online and searches Google for products and services, Google automatically shows them results based on the physical location of the person doing the search.
So if I’m a person searching for a Plastic Surgeon and I happen to be in Houston, Google is only going to show me search results local to me in Houston.
I won’t see results for Dallas or Austin because Google knows I’m local in Houston and most likely I want to contact Plastic Surgeons in Houston.
Because Google segments the local search market based on where they are searching from, there is a HUGE OPPORTUNITY for you to dominate your local city for all sorts of keyword terms and phrases.
We specialize in using Google to help you grow your business and make more sales using search.
Why You Need A Mobile-Friendly Website To Rank in Search
The first step in any Local Search Marketing campaign is to optimize your website so it is capable of ranking in search.
With the majority of website traffic coming from smartphones, Google now ranks mobile-friendly websites higher than non-mobile-friendly websites.
To learn more about mobile-friendly websites, click here.
Is Local Search Marketing Good For All Businesses?
Businesses that only sells products / services at low costs and profit margins will not benefit from Local Search Marketing.
Local Search Marketing is good for businesses that benefit greatly from a few new clients / customers a month.
If your business makes a considerable profit from 1 – 5 new customers per month, Local Search Marketing may be perfect for you.
Local Search Marketing / SEO Client Profile
Our Local Search Marketing / SEO service is NOT ideal for all businesses.
While we would love to help everyone that requests our expertise in SEO, it’s just not possible. We select the clients we work with very carefully.
In order for us to help our clients achieve high-levels of success, we have a reasonable set of criteria that must be met in order for us to proceed.
We only work with a limited amount of clients at any given time to ensure maximum attention to detail, and ultimately their success.
We only work with clients who have:
1. An Active and Healthy Business already.
Our services are for companies that are already up and running and simply want to move a lot faster and a lot farther. We do not work with:
- Get Rich Quick Schemes
- Adult Themed Material
2. A Steady Flow of Leads and Customers.
This means that you’re getting traffic and making sales already. You’re running ads, you’re promoting and you’re selling your products / services. You don’t have to be a household name but, you need to already have a PRESENCE in your market.
3. A Good, Solid Product and Reputation.
Everything we do together will not only be bringing you more sales and profits, we will be doing it in a way that creates MASSIVE goodwill in your market.
To learn more about Online Reputation Management (ORM), click here.
That’s it! Those are all of our requirements.
If you meet the criteria above and we would love to speak with you.
Please fill out the form below.
Don’t worry, it’s simple and non-intrusive.
Information you submit in the form will help us give you valuable information regarding your business’ market online, competition and the chances we believe you have to dominate your target market online, all on our first call.
Your initial call with us will be 30 – 45 minutes.