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SEO - Search Engine Optimization

SEO – Search Engine Optimization

Search Engine Optimization (SEO) is the process of optimizing web content for higher visibility to a specific target audience.  SEO is used to attract both natural organic search results as well as paid search results within various search engines.

The value of SEO comes from the fact that, the higher specific web content shows up within the search results, the more people actually click and view the information within your website.  SEO can target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific search engines.

As a web marketing strategy, SEO considers how search engines work (i.e algorithms), what people are currently and actively searching for (i.e. keyword research) and which types of search engines are preferred by the targeted audience. Optimizing a Website, Landing Page or Video, using SEO techniques, involves editing Content, HTML and other forms of Programming Code, to both increase search engine relevance.  Effective SEO also removes the barriers created by constantly changing search engine algorithms and indexing activities.  Inbound linking and outbound linking (i.e. backlinks) are also part of an SEO strategy.

SEO Graphic Design SEO Services use solid white-hat techniques approved by the three largest search engine providers:  Google, Yahoo and Bing.

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