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Copywriting is the act of writing persuasive copy or “text” for the purpose of advertising or marketing a product, service, business or idea.  The purpose of effective copywriting is to influence the reader in such a manner that they feel compelled to take the action dictated in the written message.

Copywriters are the people used to create such content and are often the authors behind: direct mailers, taglines, jingle lyrics, web page content, online ads, email marketing and other forms of sales content.  Video scripts, radio commercial scripts, press releases, white papers, billboards, brochures, postcards, sales letters, etc. are all part of copywriting.  Copywriting also appears in social media content, blog posts, and other forms of social networking.

Small Businesses hire copywriters when the product or service they are selling, needs that compelling emotional response to start the buying process.  SEO Graphic Design’s professional copywriting services are an asset to an small business web marketing effort.

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