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Dynamic WordPress Websites versus Static HTML Websites, What’s the Difference?

Many small business owners don’t know anything about Dynamic WordPress Websites.  Most think, simply having a website online is enough in today’s Internet crazed world.  They think, “Hey if I’m online and people can find me” that’s enough for my business!  Well, those small business owners are categorically wrong and I am going to explain why I say that.

Static HTML Websites

static html websiteBack in the late 1990’s was really the first time small businesses everywhere started to become aware of this thing called the Internet.  It was the first time they really took notice of this new potential sales pipeline and many ran out an paid big bucks to Web Designers to have a website built for their small business.  And yes, at that time, simply having a website online representing their business was a big deal and they were absolutely ahead of the curve when it came to technology.  Websites back then were built as Static HTML (Hyper Text Markup Language) Websites and that was the way it was done.  There were no templates back then and you had to hire someone who was well schooled in that type of programming.  Those type of websites are called, Static websites because they are built using Programmer tools that are outside of the ability of non-technical people.  Typically once the website is completed, it’s rare that the website’s content and layout ever change because to change it requires one to re-hire an HTML programmer.

statiic-html-on-smart-phoneFast forward to 2013, and one would notice that a lot has changed in the world of the Internet!  Today more people than ever use the Internet on a daily basis and rely on it for a multitude of things.  People use the Internet to talk to other folks all over the planet via Email, Social Media, Webcams, Forums.  They use it to make purchases, research topics and much more.  It is safe to say, most people have cell phones that are Internet capable so now even mobile devices are part of a small business’ online strategy!

Dynamic WordPress Websites

WordPress is considered a Content Management System (CMS) which allows non-technical people to make updates to their websites.  CMS websites are dynamic in that they allow one to make changes to the content as often as they choose.  Don’t like the message on your front page?  Change it.  Want to add a picture to another page?  Add it.  It is that simple and the interface allows for even the most non-technical people (with a little training) to make changes.  What’s even better is that one can make changes to their website from mobile devices as well!  Sitting on the train and got a cool idea you would like to add to your website?  No problem.  Pullout your smart phone or tablet and login to the back-end of your Dynamic WordPress Website and make the change.

WordPress websites are also called dynamic in that unlike a Static HTML Website, Dynamic WordPress Websites utilize an SQL database to store content.  Using SQL databases allows WordPress Websites to load faster than Static HTML Websites and provide a much better interface for website visitors.

The Advantage of Dynamic WordPress Websites

Another advantage of Dynamic WordPress Websites over that of Static HTML Websites, is that WordPress websites allow for Blog interaction with your website visitors.  So some in the technical field may say, “Hey I can build a Static HTML Website and add the Blog feature too.”  To that I say, not as easily and seamlessly as WordPress can!

Having a Blog within your website has a huge advantage as well!  By having a Blog within your website, you now have a way of interacting with people interested in your small business’ products and services, doing so on your own website.  So now if someone happens upon a Blog post featured on your site, they are simply a click away from seeing other pages on your website!  So the idea is simple.  I come to your website because your Blog post had information I was interested in.  I read your Blog and realize, “Hey your website also has the products and services I am interested in as well!”  “I think I will contact this website for more information!”  Yes, having a Blog integrated into your dynamic WordPress website is the way to go in 2013!

Dynamic WordPress Websites that are Mobile Ready

Mobile Ready Dynamic WordPress WebsitesAnother cool thing about dynamic WordPress Websites is that you have the ability to change the layout and look of the site much more easier than you could ever do with a Static HTML Website.  WordPress have these things called, “Child Theme’s” that can be changed (with a little programming) while not losing the written content during the process.  Child Themes are like Halloween masks on a website.  You can change the masks or look of the site, while still keeping the content and pictures in tact.  Static HTML Websites require much more coding and time to make such changes.

Mobile Ready WordPress Websites are all the rage these days in the land of Web Design.  These type of WordPress websites actually conform the layout to that of the device the person is using when they visit the site!

The Common Scenario

Imagine you are in your car traveling abroad and you suddenly get the taste for some pizza.  You pullover to the side of the road, whip out your cell phone, go online and search for the word, “Pizza.”  Google’s search engine pulls a list of 10 different pizza restaurants within a 5 mile radius from where you are at.  You click on the first link but, you can’t figure out the location because all of the information is mangled and overlapping on your cell phone screen.  You back-out of that site and click on the next link and “Wow” same thing…can’t see the information too well and “Hey their Pizza probably isn’t any good anyway if, I can’t see their website clearly on my smart phone!”

Finally you click on the third website listed and “Eureka! This website looks good, I can find it and man does that Pizza look good!”

Yes, that third website was built to be Mobile Ready!  Mobile Ready Websites are a must for serious small businesses.  It can mean the difference between landing a customer and losing a potential customer just off that alone!

* Now in reality if a website is coded poorly, Google won’t even pull the website up in your search.  The only way a poorly coded website would show up in your search is if they have a Pay Per Click ad running or if they have taken the time to update a profile within Google Maps or the like.  Typically the better the coding, the better the site’s ranking will be.  The higher the ranking, the higher the chance more people will see the website.  The big Search Engines have gotten smart like that!

Mobile Ready Dynamic WordPress Websites Made to Order!

We at SEO Graphic Design truly believe that if you are going to represent your company right online, you need a Mobile Ready WordPress Website!  The Internet is constantly changing and to keep up with the big boys it’s best to start off on the right foot.  Our Dynamic WordPress Websites are user friendly, great looking, fully validated and are considered state-of-the-art Web 2.0 ready!

Dynamic WordPress Websites are our specialty, contact us today to get a quote!

Superbowl Ads and Small Business

If you are like me, you probably spent this past Sunday with friends and family watching the Superbowl.  The Superbowl is one of the biggest TV events in America largely because of the half time shows and the funny and often racy ads that are run.  Super Bowl XLVII per ad prices averaged between $3.7 million and $3.8 million!  Wow!  Just think…some companies can have advertising budgets large enough to spend almost $4 million dollars on just one 60 second advertisement.  Companies such as Coke, Pepsi, KFC, etc. create the kind of yearly revenue that makes it worth the exposure costs for such ads.  The same can not be said for small businesses.

Small Business Owners Are Different

We small business Small Business Ad versus Superbowl Adowners have to be budget savvy and smart with every dollar we spend.  We need to make sure that when we spend money on marketing and advertisements, we will reap returns on our investments.   How many times have you bought an ad in some small paper or magazine and never really got the phone calls or returns on your money?  And if you are into spending money on cable TV ads, how much did that actually cost you versus what you made?

This is where using SEO Graphic Design services can have a huge return on investment for small businesses inclined to capture their market.  The Internet and the popularity of it, pretty much evened the playing field between small businesses and big businesses within the last 15 years.  Using Internet Marketing and Web Design techniques, small businesses can now get in front of their big business competitors like never before!  Sure there is Pay-Per-Click (PPC) options available but even beyond that, the Internet presents small businesses a way of carving out there own little online niche – getting their proverbial “piece-of-the-pie.”  And when I say “little,” 8,000 – 10,000 visitors per day is considered little from an SEO perspective but also very lucrative!

Is Your Small Business Internet Savvy?

As the video above shows, small businesses are the backbone of the American economy.  Small businesses differentiate themselves by being able to make strategical changes quickly thereby, catering to the customer experience better than most large corporations.  This is why SEO Graphic Design pushes being “Mobile Device Ready” in our design process so much!  Being Mobile Device Ready puts a small business in the status of being current and ready for today’s Internet savvy customer!  As a small business owner, you know perception is everything.  The customer that wants to make decisions quickly and research companies online before making a purchase, are using there mobile phones and tablets to do so.  Something as inexpensive as a proper WordPress Mobile Ready Website, should be a no-brainier for serious business owners.

So compare the the cost when you think about advertising mediums.  A multi-million dollar, Superbowl Ad marketed to the masses for one brief moment, versus to a great mobile ready website that actively captures local customers daily.  These days, simply having a website is not enough.  A great website gets you more business and brands your business as one of the best.  If you are interested in our FREE 15 Strategy Consultation, please do not hesitate to contact us.  During the consultation, you’ll learn more about the strategy of getting business online.

We Are Small Business Friendly

Some companies just build websites.  Some companies just make promises of grandeur like the “#1 Google Ranking Guarantee”.  We at SEO Graphic Design believe the proper approach comes through educating our clients first and then executing a sound online plan.  I always tell my clients, SEO is not a one time thing.  It is a consistent process that needs to be part of your daily routine.  If your small business doesn’t have the staff or doesn’t have the time, hire us and we’ll manage you toward success!


Why You Should Be Using a Website for Marketing Your Small Business

website for marketingAdvertising your business website for marketing on the Internet, can seem like a shot in the dark if you are not already familiar with SEO and Internet Marketing.  Few will argue the fact, the Internet is a probably the most valuable asset available to small businesses today.  Banner ads, orchestrating email marketing campaigns and tactfully mentioning your business on forums and message boards are just a few of the more popular options for Internet Marketing.  Another Internet marketing strategy involves creating and advertising your website to promote your business.  You can use your website for marketing in numerous ways.  Providing more information about your business, products or services and letting potential customers know how to reach you are just a few of the ways you can use your website advantageously.  This blog post will highlight the advantages of using your website to market your business.  I will also outline some of the ways having a small business website for marketing can be useful.

The Website for Marketing Advantage

One great advantage to using a website for marketing your business on the Internet is that you can place descriptions and photos of the products or services your business offers.  This is important because most potential customers use the Internet when researching products and services before purchase.  Having an online presence via a website gives your business an advantage over the competition because consumers are much more likely to select your products or services over the products and services offered by your competitors who do not have a website or advertise online.  Specifically having a WordPress Mobile Ready Website is the way to go!

Another advantage of using your website for marketing is you can use the website to not only market but to also sell your products directly using e-Commerce.  Again this gives you the edge over the direct competition.  Consumers who use the Internet to research products and services are often very anxious to make their purchase.  They typically are more inclined to select a retailer or service providers who offer the opportunity to purchase products or services online over retailers who only allow purchases in a store or via phone.  Again having the right website interface for smart phones and tablets is key.

Using a Website for Marketing Has a Long Reach

Still another advantage to using a website to market your business is the ability to reach a large, worldwide audience.  The Internet essentially knows no boundaries and advertising on a website means the business owner can reach competitors all over the world instead of being limited to a general location.  Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area.  Not to mention, those advertising mediums are much more expensive than Internet Marketing.

Another advantage of using a website to market your business is the Internet is available 24 hours a day around the world, 7 days a week!  This essentially offers you an online storefront which is open 24 hours a day!  While your competitors may be limited to their regular business hours, your website enables you to reach your customers at any hour of the day.  This is especially important for reaching potential customers in other time zones and in your own area.  Sometimes business is lost simply because the potential consumer is too busy to shop for products or services like the ones you offer during regular business hours.  Many potential customers work long hours and appreciate the ability to research and shop online after hours.

Using a Website for Marketing Goes Beyond Sales

Another big advantage to using a website for marketing your business is you that you can actually generate a profit from your website in ways that go beyond sales.  You can use your website to generate income by selling advertising space to other business owners who are interested or are already marketing online to your niche.  However, care should always be taken when advertising other companies on your website.  First and probably most obvious is that you should not sell advertising space to your direct competitors.  An ideal advertiser is one who offers products and services which do not directly compete with your small business’ focus but would be of interesting to your potential customers.  You also don’t want too many advertisements on your business website.  Why is this important? – It is important because too many advertisements may detract from your business and cause you to lose customers.

In conclusion, using you website for marketing is a must for small businesses looking to capitalize on the power and potential packed into Internet Marketing.

How to Reach a Target Market

Target Market

Target Market = Internet Marketing

Internet marketing is one of the most popular advertising options available these days.  Having the ability to reach a worldwide audiences 24 hours a day, 7 days a week is unprecedented in world history! This is the reason why more and more consumers are turning to the Internet to research products and services before making purchases.  With more and more potential customers turning to the Internet for information and purchases, it is very important for small businesses to establish an online presence that is geared towards their target market.  Failure to take action online, results in competitors gaining the edge in the sales competition. Though the Internet is fairly new from a business marketing standpoint, businesses must realize basic advertising principles still exist and must be dealt with appropriately.

Know Your Target Market

As with any good marketing campaign, business owners should do market research before they launch any Internet marketing campaign.  Ideally this would involve hiring an SEO research consultant to work along side of the lead marketing person of a small business.  The results of this research should clearly determine the basic demographic information of the target market.  The research should also include a strategical plan on how to reach this target market.  Small businesses that cannot afford to hire a marketing consultant should still make a concerted effort to obtain this information on their own.  This can be done through informal polls of current clients or through online market research papers.  The more comprehensive and formal the research, the more insight will be gained as to the best way to reach that target market.

Information is gained through your market research, should then be tailored to appeal to the target market. There are a numerous different variables which can be modified to ensure the right message reaches the right people, in a manner that they can understand and relate to.  Some of these ways in which an Internet marketing campaign can be tailored to a specific target market include: the aesthetics of your website (i.e. colors, layout, fonts, etc.); advertisements where the wording of your copy becomes important; or through the use of more advanced design features such as audio, visual and interactive tools.

Visually Appeal to your Target Market

The aesthetic-appeal of your website greatly contributes to how your website is viewed by the members of your target market.  An example of this would be a website which is designed to attract the attention of an older generation with more conservative tastes, would include muted colors, clean design (that is easily read) and conservative graphics.  Thought and design placed on things like this, help to ensure the target audience of your market enjoys the website.  Conversely if you were looking to appeal to a younger audience with more liberal viewpoints you might chose a website design with bold, bright colors, eye catching graphics, videos and other creative design features.

The copy you include within your website should also be written with your target market in mind.  Consider the examples of the conservative and liberal target audiences listed above to create a better understanding of how the copy within your website should appeal to your target market.  When targeting a more conservative audience, the copy should be tailored to use formal language, research-able facts to back up all viewpoints.  However, when you are marketing to a more liberal audience or a younger audience you should consider using less formal language which would likely to appeal to the target market. Focusing more on emotional copy can go a long way to persuading the website visitor to your viewpoints.

In conclusion, your website should be created with the sole purpose of appealing to the target market.  You may wish to include audio and video clips on your website but these clips should appeal not detract the website visitor from the purpose of the website.  For example if your website is selling dirt-bikes you might want to consider incorporating audio and video clips of rock bands into your website, as opposed to say a acoustic bands.  True there may be some dirt-bike riders who enjoy acoustic bands but, in general rock bands more closely represent the dirt-bike culture.

Convert Your Target Market

Keeping these seemingly small details in mind when designing an Internet marketing campaign, goes a long way.  Traffic is great but, converting your target market should always be the goal.

What is Internet Marketing?

Internet Marketing

Internet Marketing is actually many things rolled into one.  Internet Marketing involves the strategic use of graphic design, websites, content writing, link-building, web applications and social media outlets.  The idea is to utilize all of these disciplines to capture the attention and eventually the sale of a specific target market.

Business needs are typically different for every business.  Some businesses are just starting out online and others are online but they want to improve their results.  This is where SEO Graphic Design comes in.  We sit down with every business initially to assess what their goals are, who their target market is and what kind of budget are they willing to commit to their online marketing efforts.  We create a strategic plan based on that information and then began the work of executing that plan.

Internet Marketing is SEO, SEM, SMM

Internet Marketing is known by many names.  The latest terms used are SEO, SEM and also SMM.  SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing.  SMM stands for Social Media Marketing.  In a nutshell, all of these terms ultimately fall under Internet Marketing.  SMM is just Internet Marketing using Social Media as a platform.  A good Internet Marketing plan encompasses all of the aspects of the Internet that reach your desired target market.  Think about this – If I want to reach people who are in the age group of 18 – 25, I would look for that demographic using Facebook, Twitter, Instagram and the like.  If I were looking to reach business minded people between the ages of 25 – 55 a good place for me to find that demographic would be LinkedIn.  So as you can see, both of these examples involve Social Media (SMM) but the strategy is specific.  A smart strategy encompasses information like that to make the best decisions.

PPC is Internet Marketing

PPC better known as Pay-Per-Click is a method of Internet Marketing that is paid for by the person using the service.  Essentially Google, Yahoo and Bing offer business owners the opportunity to have their website listed in the search results of people looking for information of products similar to that of the business owners PPC campaign.  PPC is based on keywords and to specialize in this area is a science all to itself.  Every time a person clicks on a PPC advertisement, the business owner pays the Search Engine company a fee.  That fee can be from .10 cents per click to $5-10 per click!  Utilizing PPC is a great way to get immediate search engine results but as I’ve stated, it does cost money.  If the PCC keywords aren’t setup right, businesses end up spending a bunch of money for clicks that don’t translate into sales or appropriate leads.

Organic Search is Internet Marketing

Organic Search is the golden goose of the Internet!  Organic Search doesn’t cost money for clicks like PPC and based on the algorithms search engines like Google use, it is pretty much a guarantee that the business that are ranked on the first page of Google are exactly what the Internet Searcher is looking for.  Once upon a time, web developers used to be able to manipulate search engines using all sorts of blackhat techniques.  Developers would create websites that appeared to be one topic to the search engine web-bots and then were actually something entirely different to the actual live Internet Searcher.  Through the use of algorithms created by Computer Scientists working for the major search engines, the search feature actually does a great job of delivering exactly what you are looking for immediately.  So with that said, websites that actually are ranked high in the search engines have met the balance of information, interaction and popularity.  To put a business on the first page for the right keywords and information you are talking about potentially millions of customers knocking at your door!

The Internet Marketing Sales Pitch

If you are in search of a good Internet Marketing company don’t be fooled.  There are many companies who purport guarantees of #1 Google Ranking but in doing so, they are make promises that normally don’t come to fruition.  How can I say that?  Well think about this from a logical standpoint.  If I owned a jewelry store and I want to sell my best diamond rings online, I face some pretty stiff competition.  Tiffany’s, Zales, Kay, Cartier and Blue Nile are also selling diamond rings online and have been for a while.  It is a good chance their budget for PPC large and they are most likely much more popular on a worldwide scale.  So if I the SEO Consultant approaches you the local Jewerly store owner, how can I guarantee #1 Ranking? The truth is I can’t.

The way to get to the top of the search engines for any topic is based on a sound plan and strategy.  If you hire the right SEO Company, they will implement a plan that survives the ups and downs of Internet Marketing techniques.  A sound plan uses sources such as Google’s recommendations of Internet Marketing compliance.  A bad Internet Marketing campaign can doom a business website into Internet obscurity.  Search engines actually penalize websites that are caught using blackhat SEO techniques.  The penalty can be demotion to the bottom search ranking for your keywords to a complete blocking of the website from the search engine all together.  So I always urge business owners to be careful and make sure you are fully aware of the strategies being employed on your website.

Interested in Internet Marketing for your Small Business?

Contact us to discuss your goals or any questions you have related to Internet Marketing.  We offer a FREE 15 Minute Strategy Consultation to all who are interested in using Internet Marketing for their business.