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How To Get More Website Traffic Today!

Getting more website traffic these days involves Social Media.

To have people Like you on Facebook, Follow you on Twitter or Stumble upon you on StumbleUpon.com…is always a great way of driving traffic to your website or blog.  Social Media drives traffic, which in turns drives online sales if that ultimately is your goal.  Another glaring advantage to having large social media followings across multiple platforms is you have a ready group of people you can continuously launch and promote new products towards.

So how do you go about getting more Likes, Follows, Stumbles or Subscribers?

Social Media Prominence

nice-twitter-buttonIf you take a look at Facebook.com and Twitter.com you will notice that the “Like” and “Re-tweet” links are rather small.  Yet people still go through the process of finding and using the small icons to show their approval.

What would happen if you had nice LARGE buttons on your website and blog?  Did you know that you can actually create much bigger buttons? If you know how to use applications like Adobe Illustrator or Photoshop and a little HTML you can make your button standout the way you really want it to.  However, don’t worry if you don’t know how to create your own buttons, you can simply outsource the work for $25 to a web designer.

The same holds true for capturing email subscribers. Your Opt-In Box should be prominent and attention getting.  Often times you come across websites where it takes considerable search to find a simple opt-in box.  Don’t make that mistake!  Make sure you are able to capture emails on your website.  Email addresses drive online communication and interaction.  Creating your own list is invaluable.

Use Social Proof

How To Get More Website Activity TodayAnother great thing to do on your website is to show “social-proof” that other people Liked, Followed and Stumbled your post content.  Social Media should show people the actual numbers of clicks you have received.  Even if it displays as zero, people use that to gauge the validity of your site.  If your content is new people expect to see smaller numbers.  If the content is older people expect to see larger numbers where you have accumulated clicks over a long period of time.

If you are not getting the social media wave going, keep working at it or hire someone to help you in that area.  Consider it an investment towards your online future.

Ask for It!

child-yelling-ask-for-itOne of the most simplest things to do is to ASK FOR IT!  Ask for your website visitor to subscribe, like or follow you.  The good ole simple call to action is a simple yet powerful tool.  Let your visitor know what to do on your site.  Remember they don’t know what you do or do not have within your content…give them a tour.

FREE STUFF!  People love free stuff.  Give people a great incentive to give you their email address.  Create an e-Book that helps them with some key information.  Maybe give away a small inexpensive product that puts a smile on the visitors face.  Be Creative.  It’s your website…Own It!

Options, Options, Options

Give people as many options as you can to connect and share your information online.  Some people only use certain social media outlets on a regular basis.  Twitter, Facebook, Digg, RSS, Email, Pin-it, Flickr etc…all have their pros and cons for different people, so don’t limit your site visitor.  The easier you make the process the more likely you will see action on your site.

High visitor-interaction only happens if you build a system to do it.  Contact SEO Graphic Design if you need help jump-starting your website or simply have a question.

What Makes Videos Go Viral?

If you’re trying to create videos that go viral, you must first know the protocols of What Makes Videos Go Viral.  Of course, nobody can truly predict what content or videos will or will-not go viral.   You stand a much better chance of creating something viral yourself if you know what kind of video content tends to go viral.  Here is SEO Graphic Design’s list of…

Protocols that makes videos go viral:

What Makes Videos Go Viral – Be Human

What Makes Videos Go ViralWhen it comes to videos, factual, statistical or economical videos typically don’t go viral.  Usually the most human videos tend to go viral more than any other type of video.  Remember the singing homeless man that looked like President Obama?  Or how about the Harlem Shake Videos that had large groups of people doing crazy things while being dressed in costumes?  “Be Human” means to have fun, be endearing and embrace the attitude of oneness of all.  While it can be said, “Everyone is different” we all share the commonality of being human by nature.

What Makes Videos Go Viral – Strong Emotions

The more emotions you can muster-up in your audience, the better.

Take for example, the “Charlie Bit my Finger” video. The video features a baby whose brother bit his finger; he sits there laughing and complaining at the same time.  This video has an astounding 530 million views at the time of this writing. That’s more than the entire population of the United States!  One of the main reasons this video took off so strongly is because of how relate-able the emotions were in the video.  You as the viewer could “follow along” with the little boy and the baby’s emotions.   Strong emotions that are identifiable amongst all humans are essential to viral awareness.

What Makes Videos Go Viral – Unique Info

Another type of content that does really well are videos that are informational and touch a large segment of the population.  The key here is that the videos really have to provide content that can’t be found anywhere else.

Take for example, the “Inequality in America” video.  The video is a well put together mix of stats and facts that most people are unaware of and that is what makes it unique.  Unique informational videos work so stay focused on bringing something new and refreshing to the viewers.

What Makes Videos Go Viral – Specific Content

Video content for specific groups can have great appeal factors too.  If your content has emotional ties and is niche oriented you can do very well capturing a large audience.  There are many different types of hobbies, lifestyles and other niches that people are craving more information about.  If you happen to be involved with a unique pass-time, why not create video content that is currently not available online?

Political videos have had viral followings as well.  Take for example the NRA’s recent video advertisements.  Whether you are a gun owner or not, most people have an opinion about guns in America.  Twitter and other social media outlets are always a buzz with politically charged topics and dialogue.  Having videos addressing current and relevant topics is also a way to make your videos go viral.

These are just a few of the factors that come into play when seeking viral video appeal.  Remember, unique, emotionally charged content with a strong “human” element is the type of content people like sharing.  And if “everyone” shares your video and sees your video, you are on your way…this is what makes videos go viral.

What is Internet Marketing?

Internet Marketing

Internet Marketing is actually many things rolled into one.  Internet Marketing involves the strategic use of graphic design, websites, content writing, link-building, web applications and social media outlets.  The idea is to utilize all of these disciplines to capture the attention and eventually the sale of a specific target market.

Business needs are typically different for every business.  Some businesses are just starting out online and others are online but they want to improve their results.  This is where SEO Graphic Design comes in.  We sit down with every business initially to assess what their goals are, who their target market is and what kind of budget are they willing to commit to their online marketing efforts.  We create a strategic plan based on that information and then began the work of executing that plan.

Internet Marketing is SEO, SEM, SMM

Internet Marketing is known by many names.  The latest terms used are SEO, SEM and also SMM.  SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing.  SMM stands for Social Media Marketing.  In a nutshell, all of these terms ultimately fall under Internet Marketing.  SMM is just Internet Marketing using Social Media as a platform.  A good Internet Marketing plan encompasses all of the aspects of the Internet that reach your desired target market.  Think about this – If I want to reach people who are in the age group of 18 – 25, I would look for that demographic using Facebook, Twitter, Instagram and the like.  If I were looking to reach business minded people between the ages of 25 – 55 a good place for me to find that demographic would be LinkedIn.  So as you can see, both of these examples involve Social Media (SMM) but the strategy is specific.  A smart strategy encompasses information like that to make the best decisions.

PPC is Internet Marketing

PPC better known as Pay-Per-Click is a method of Internet Marketing that is paid for by the person using the service.  Essentially Google, Yahoo and Bing offer business owners the opportunity to have their website listed in the search results of people looking for information of products similar to that of the business owners PPC campaign.  PPC is based on keywords and to specialize in this area is a science all to itself.  Every time a person clicks on a PPC advertisement, the business owner pays the Search Engine company a fee.  That fee can be from .10 cents per click to $5-10 per click!  Utilizing PPC is a great way to get immediate search engine results but as I’ve stated, it does cost money.  If the PCC keywords aren’t setup right, businesses end up spending a bunch of money for clicks that don’t translate into sales or appropriate leads.

Organic Search is Internet Marketing

Organic Search is the golden goose of the Internet!  Organic Search doesn’t cost money for clicks like PPC and based on the algorithms search engines like Google use, it is pretty much a guarantee that the business that are ranked on the first page of Google are exactly what the Internet Searcher is looking for.  Once upon a time, web developers used to be able to manipulate search engines using all sorts of blackhat techniques.  Developers would create websites that appeared to be one topic to the search engine web-bots and then were actually something entirely different to the actual live Internet Searcher.  Through the use of algorithms created by Computer Scientists working for the major search engines, the search feature actually does a great job of delivering exactly what you are looking for immediately.  So with that said, websites that actually are ranked high in the search engines have met the balance of information, interaction and popularity.  To put a business on the first page for the right keywords and information you are talking about potentially millions of customers knocking at your door!

The Internet Marketing Sales Pitch

If you are in search of a good Internet Marketing company don’t be fooled.  There are many companies who purport guarantees of #1 Google Ranking but in doing so, they are make promises that normally don’t come to fruition.  How can I say that?  Well think about this from a logical standpoint.  If I owned a jewelry store and I want to sell my best diamond rings online, I face some pretty stiff competition.  Tiffany’s, Zales, Kay, Cartier and Blue Nile are also selling diamond rings online and have been for a while.  It is a good chance their budget for PPC large and they are most likely much more popular on a worldwide scale.  So if I the SEO Consultant approaches you the local Jewerly store owner, how can I guarantee #1 Ranking? The truth is I can’t.

The way to get to the top of the search engines for any topic is based on a sound plan and strategy.  If you hire the right SEO Company, they will implement a plan that survives the ups and downs of Internet Marketing techniques.  A sound plan uses sources such as Google’s recommendations of Internet Marketing compliance.  A bad Internet Marketing campaign can doom a business website into Internet obscurity.  Search engines actually penalize websites that are caught using blackhat SEO techniques.  The penalty can be demotion to the bottom search ranking for your keywords to a complete blocking of the website from the search engine all together.  So I always urge business owners to be careful and make sure you are fully aware of the strategies being employed on your website.

Interested in Internet Marketing for your Small Business?

Contact us to discuss your goals or any questions you have related to Internet Marketing.  We offer a FREE 15 Minute Strategy Consultation to all who are interested in using Internet Marketing for their business.