Internet Marketing is actually many things rolled into one. Internet Marketing involves the strategic use of graphic design, websites, content writing, link-building, web applications and social media outlets. The idea is to utilize all of these disciplines to capture the attention and eventually the sale of a specific target market.
Business needs are typically different for every business. Some businesses are just starting out online and others are online but they want to improve their results. This is where SEO Graphic Design comes in. We sit down with every business initially to assess what their goals are, who their target market is and what kind of budget are they willing to commit to their online marketing efforts. We create a strategic plan based on that information and then began the work of executing that plan.
Internet Marketing is SEO, SEM, SMM
Internet Marketing is known by many names. The latest terms used are SEO, SEM and also SMM. SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing. SMM stands for Social Media Marketing. In a nutshell, all of these terms ultimately fall under Internet Marketing. SMM is just Internet Marketing using Social Media as a platform. A good Internet Marketing plan encompasses all of the aspects of the Internet that reach your desired target market. Think about this – If I want to reach people who are in the age group of 18 – 25, I would look for that demographic using Facebook, Twitter, Instagram and the like. If I were looking to reach business minded people between the ages of 25 – 55 a good place for me to find that demographic would be LinkedIn. So as you can see, both of these examples involve Social Media (SMM) but the strategy is specific. A smart strategy encompasses information like that to make the best decisions.
PPC is Internet Marketing
PPC better known as Pay-Per-Click is a method of Internet Marketing that is paid for by the person using the service. Essentially Google, Yahoo and Bing offer business owners the opportunity to have their website listed in the search results of people looking for information of products similar to that of the business owners PPC campaign. PPC is based on keywords and to specialize in this area is a science all to itself. Every time a person clicks on a PPC advertisement, the business owner pays the Search Engine company a fee. That fee can be from .10 cents per click to $5-10 per click! Utilizing PPC is a great way to get immediate search engine results but as I’ve stated, it does cost money. If the PCC keywords aren’t setup right, businesses end up spending a bunch of money for clicks that don’t translate into sales or appropriate leads.
Organic Search is Internet Marketing
Organic Search is the golden goose of the Internet! Organic Search doesn’t cost money for clicks like PPC and based on the algorithms search engines like Google use, it is pretty much a guarantee that the business that are ranked on the first page of Google are exactly what the Internet Searcher is looking for. Once upon a time, web developers used to be able to manipulate search engines using all sorts of blackhat techniques. Developers would create websites that appeared to be one topic to the search engine web-bots and then were actually something entirely different to the actual live Internet Searcher. Through the use of algorithms created by Computer Scientists working for the major search engines, the search feature actually does a great job of delivering exactly what you are looking for immediately. So with that said, websites that actually are ranked high in the search engines have met the balance of information, interaction and popularity. To put a business on the first page for the right keywords and information you are talking about potentially millions of customers knocking at your door!
The Internet Marketing Sales Pitch
If you are in search of a good Internet Marketing company don’t be fooled. There are many companies who purport guarantees of #1 Google Ranking but in doing so, they are make promises that normally don’t come to fruition. How can I say that? Well think about this from a logical standpoint. If I owned a jewelry store and I want to sell my best diamond rings online, I face some pretty stiff competition. Tiffany’s, Zales, Kay, Cartier and Blue Nile are also selling diamond rings online and have been for a while. It is a good chance their budget for PPC large and they are most likely much more popular on a worldwide scale. So if I the SEO Consultant approaches you the local Jewelry store owner, how can I guarantee #1 Ranking? The truth is I can’t.
The way to get to the top of the search engines for any topic is based on a sound plan and strategy. If you hire the right SEO Company, they will implement a plan that survives the ups and downs of Internet Marketing techniques. A sound plan uses sources such as Google’s recommendations of Internet Marketing compliance. A bad Internet Marketing campaign can doom a business website into Internet obscurity. Search engines actually penalize websites that are caught using blackhat SEO techniques. The penalty can be demotion to the bottom search ranking for your keywords to a complete blocking of the website from the search engine all together. So I always urge business owners to be careful and make sure you are fully aware of the strategies being employed on your website.