If you are like me, you probably spent this past Sunday with friends and family watching the Superbowl. The Superbowl is one of the biggest TV events in America largely because of the half time shows and the funny and often racy ads that are run. Super Bowl XLVII per ad prices averaged between $3.7 million and $3.8 million! Wow! Just think…some companies can have advertising budgets large enough to spend almost $4 million dollars on just one 60 second advertisement. Companies such as Coke, Pepsi, KFC, etc. create the kind of yearly revenue that makes it worth the exposure costs for such ads. The same can not be said for small businesses.
Small Business Owners Are Different
We small business owners have to be budget savvy and smart with every dollar we spend. We need to make sure that when we spend money on marketing and advertisements, we will reap returns on our investments. How many times have you bought an ad in some small paper or magazine and never really got the phone calls or returns on your money? And if you are into spending money on cable TV ads, how much did that actually cost you versus what you made?
This is where using SEO Graphic Design services can have a huge return on investment for small businesses inclined to capture their market. The Internet and the popularity of it, pretty much evened the playing field between small businesses and big businesses within the last 15 years. Using Internet Marketing and Web Design techniques, small businesses can now get in front of their big business competitors like never before! Sure there is Pay-Per-Click (PPC) options available but even beyond that, the Internet presents small businesses a way of carving out there own little online niche – getting their proverbial “piece-of-the-pie.” And when I say “little,” 8,000 – 10,000 visitors per day is considered little from an SEO perspective but also very lucrative!
Is Your Small Business Internet Savvy?
As the video above shows, small businesses are the backbone of the American economy. Small businesses differentiate themselves by being able to make strategical changes quickly thereby, catering to the customer experience better than most large corporations. This is why SEO Graphic Design promotes having Mobile-friendly websites in our design process so much! Being Mobile Device Ready puts a small business in the status of being current and ready for today’s Internet savvy customer! As a small business owner, you know perception is everything. The customer that wants to make decisions quickly and research companies online before making a purchase, are using there mobile phones and tablets to do so. Something as inexpensive as a proper WordPress Mobile Ready Website, should be a no-brainier for serious business owners.
So compare the the cost when you think about advertising mediums. A multi-million dollar, Superbowl Ad marketed to the masses for one brief moment, versus to a great mobile ready website that actively captures local customers daily. These days, simply having a website is not enough. A great mobile-friendly website places your business in front of the largest audience.
SEO Graphic Design is Small Business Friendly
Some companies just build websites that never see any traffic. We believe their isn’t any purpose to a site that doesn’t get targeted traffic. Through education and Q&A’s our clients are able to make sound decisions regarding Search Engine Optimization strategies. Contact us today to learn more and to schedule a free consultation to discuss your business and goals online.