Google Adwords Management falls under the SEO category of pay-per-click (PPC) or paid ads. Google Adwords is a service feature that Google sells to the general business market all over the world and is also the prime way they make their money. The idea and the advantage of Google Adwords is, since you are paying Big G for the service, they guarantee your digital advertisements will show up in their sidebar when people perform a particular search using the keywords you’ve told Google you are interested in appearing for. Bing which is owned by Microsoft also has a similar PPC service called, “Bing Ads” in which they provide the same service but their ads only show on Bing and Yahoo’s search engines. Google has the largest market share and is the preferred search engine for most people but, both Google and Bing’s advertising service work the same and can be beneficial if managed correctly.
Now for the downside of Google Adwords and PPC in general.
Google Adwords can be very expensive if you have any real competition in the cities that you are targeting. Sure you get to set the max price you’re willing to pay in a given day but, the way the service works Google gives higher priority to business Adword accounts that are willing to pay more through their bidding system for the best keywords.
So imagine you are a Plastic Surgeon in NYC who is interested in showing up in Google’s Adwords side bar for the term “Plastic Surgeons in Manhattan” you can guarantee you will be paying tens of thousands of dollars a month to see any kind of return on your investment (ROI). Why? Because plastic surgery is a business niche that has a lot of competition and features a high price tag for most operations. If the typical operation $8,000-$12,000, you can bet the better, more affluent surgeons with the larger budgets are will to pay more and make a little less to keep their sales funnel active and aggressive. Pay-per-click advertisements in this niche in particular can go as high as $90 per click! And there is no guarantee the surgeon paying for that click will get a phone call or even an email in return.
The other downside of Google Adwords that they don’t tell you about is, the daily search results and clicks are split between websites appearing in the (free) organic search results and paid search results (Google Adwords advertisements) which show in the sidebar on the top and right search results page. Roughly 90% of all the people searching for a product, service or information click on the top results in the organic search results which are featured on the left side of the page. 10% of the other people searching click on the Adwords section on the right side of the page and of that 10% of the clicks they are split equally among all of the advertisers. So if a keyword term is searched 100 times a day, 90 clicks will go the the top (free) organic search results and the remaining 10 clicks will be divided among the 10 PPC advertisements. So the Adwords customer is often times paying for “impressions” that they will never get clicks or leads from!
Now can Google Adwords be profitable? Yes, of course they can but you need to be smart with how you spend your money.
This is where our Google Adwords Management service comes to the rescue!
Google Adwords campaigns need to optimized and managed for efficient search results just like any other SEO campaign. You need a professional SEO Expert to manage your campaign to make sure of two things:
- The money you are spending is worth the cost of the Adword clicks and impressions.
- The keywords you are targeting are the best for your particular niche and locale.
Because Google is a multi-billion dollar corporation, they spend a lot of money advertising their Google Adwords service to just about any registered business and especially those that own a website. It’s great for them as they get paid regardless of your final sales results but, it’s not so great for businesses that are trying to advertise online but aren’t seeing the results they could be getting if they knew more about search engine optimization.
We are experts at SEO. We were practicing SEO long before we offered it as a service to new clients. SEO takes time to learn, is ever changing and you need the right tools and knowledge to examine analytics to make smart decisions.
We offer Google Adwords Management to businesses that want to use PPC as a straight-forward approach to advertising online. While we always recommend organic SEO as a smart long-term approach to marketing online, we know a combination of both organic and PPC can really take a business’ sales to the next level! Contact us today to learn more about our Google Adwords Management service, we would be happy to discuss with you how our winning PPC campaign strategy will give your business the best results possible!